MiH Jeans news and archive

Mih jeans launches personalisation service: “the Denim Girls Project”

London - Customisation is one of the key differentiation points millennials are seeking out within the fashion industry, whether it be personalised socks, t-shirts, handbags or shoes. Which is why London-based denim label Mih jeans has launched a new customisation service known as “the Denim Girls Project.” The service offers its customers (aka...

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Retail

In Picture: Mih Jeans Pop-up Shop

London - Denim brand Mih Jeans is pulling out all the stops for its 10-year anniversary and celebrating this milestone through a series of events, including the opening its debut pop-up shop in London and the launch of its capsule collection, the 'Cult Denim Project', a limited edition of 10 cult pieces re-leased from its denim archives. The...

Retail

MiH jeans to rebrand image as lifestyle label

London-based denim brand MiH Jeans is aiming to move away from its heritage influenced image from the 1970s to a more modern and contemporary visual identity as the label prepares to celebrate its 10th anniversary next year. The premium denim brand, best known for its iconic styles such as the flared, is set to rebrand its image for spring 2016...

Design

Beverly Hill to take the helm at MiH Jeans

Beverly Hill, former chief executive officer at Issa London, is set to take on a new challenge at premium women's wear denim label MiHas chief executive. Hill, who is understood to begin her new role on October 6, will be working alongside the brand's founder, Chloe Lonsdale, and her partner Johan Quintus who will take on the roles of chief...

Design

MiH Jeans teams up with Gwyneth Paltrow

Oscar-winning actress Gwyneth Paltrow has turned fashion designer and launched a pair of limited edition jeans in collaboration with luxury British denim label MiH Jeans. The actress has given the brand’s best-selling Marrakesh, which was originally produced in the 70s and features a kick flare style a revamp, giving them a new ‘Real Blue’...