Millenial news and archive

Retailers should focus on older demographic, not just millennials

In retail, there is a saying brands should go where there customers are. In an omni channel world this could be bricks and mortar, mobile commerce or online. New research from Hitachi Consulting found stores should not channel all their marketing efforts into Millenials, especially at the expense of older generations. Hitachi Consulting found...

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Fashion

UK male shoppers are the main buyers of designer fashion

With the bi-annual men's fashion week, London Collections: Men, just around the corner new research emerges which shows that British men are rapidly overtaking their female counterpart when it comes to the consumption of designer wear. According to a new report from retail research firm Mintel, male consumers in the UK aged between 16 and 35 are...