Millward Brown news and archive

Value of global apparel brands remains stationary in 2015

The total value of the top 10 mass-market fashion labels remained stagnant in 2015 at 99.7 billion dollars, according to the 2015 BrandZ Study. The apparel category witnessed only a 0.1 percent change in brand value this year, a disappointing result following a 29 percent increase in 2014 when the clothing sector led all categories in value...

Fashion

Amazon takes top retail brand spot

Amazon has overtaken Walmart as the world’s number one retail brand in a study of the top 100 most valuable brands. The brandZ Top 100 Most Valuable Global Brands study by Millward Brown Optimor measured brand equity based on interviews with over 2 million consumers around the world. Amazon’s brand value rose by 37% $37.6 billion, demonstrating...

Fashion

Top 20 global retail brands revealed

The fifth annual Top 20 Most Valuable Global Retail Brands report newly released by Kantar Retail and BrandZ reveals that brand value and consumer-connection are critical to retail success. The report combines retailer and shopper insights and analyses from Kantar Retail, a global leader in retail insight and consultancy, with the definitive Top...