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LVMH introduces blockchain to prevent luxury counterfeits

LVMH Moët Hennessy Louis Vuitton is working to solve the global problem of counterfeited luxury goods. The luxury group has launched AURA, the first international blockchain made to help consumers trace the and authenticity of luxury goods. The AURA platform was developed through Microsoft and blockchain software company ConsenSys. Multiple LVMH...

21 May 2019