Nosto news and archive

Cross-border fashion shopping booms as consumers hunt for deals

Rising prices are driving more consumers to shop across borders for fashion deals, with an appetite for discounted and unique items outweighing trust concerns, according to new research. A survey of 2,000 consumers in the US and UK by e-commerce platform Nosto found that 70 percent of cross-border online shoppers are likely to purchase fashion...

Fashion Featured

61 percent of fashion shoppers prioritise cost over sustainability

In the age of inflation and rising living costs, it is little wonder that consumers are prioritising prices over sustainability. New research of just over 2,000 US and UK consumers from Nosto, a commerce experience Platform, shows 61 percent of fashion shoppers put price above sustainability, even as 57 percent of consumers want fashion to be...

Retail

Mobiles driving 52 percent of online fashion sales this Christmas

Mobile phones are driving fashion shopping this festive season, accounting for 67 percent of traffic to fashion retail sites and 52 percent of online sales revenue, according to new research. Conversion rates on phones also jumped 53 percent higher since last year as consumers become more comfortable shopping with their mobiles and retailers...

Fashion Featured

Top five ways consumers want brands to be more sustainable

New research suggests that over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, but 45 percent find it difficult to know which fashion brands are really committed to sustainability. According to a survey of 2,000 consumers commissioned by e-commerce personalisation and retail AI platform...

Retail

Search and social sites drive online fashion sales

New global research suggests large online fashion retailers get more than a quarter (28 percent) of online orders directly from search and social sites such as Google and Facebook. Nosto, the e-commerce personalisation and retail AI platform analysed 1.19 billion visits to e-commerce sites globally during the busiest three months of the retail...

Retail

British consumers prefer to buy on desktop

UK fashion consumers still rely on their desktops, instead of smartphones to buy clothes, according to new figures released by Nosto, a personalisation platform for online retailers, which analysed data from over 700 small to large merchants in Europe. The data found that despite mobile ecommerce as a whole accounting for 51 percent of online...