One iota news and archive

Digital tools are reshaping the high street, not ending it

For years, the narrative has been simple. Digital retail is growing, high streets are declining, and physical fashion shops are slowly becoming irrelevant. But that story is too neat, and it misses what is actually happening on the ground. The high street is not disappearing. It is being reshaped. People still want to shop - just on their terms....

Fashion

Superdry looks to drive social brand

UK fashion retailer, Superdry has teamed up with Facebook preferred marketing developer, One iota, to develop a Facebook application to celebrate its autumn/winter 2012 collection. The bespoke mobile-optimised Facebook app, which will run throughout October, will give one of the brand’s 600,000 Facebook fans the opportunity to win a year’s...

Design

Mamas and Papas adds to technology

Baby & parent products retailer Mamas & Papas has today announced a new deal with retail technology specialists One iota which will develop its online capabilities across new channels. As part of its remit One iota will be tasked with providing an advanced mobile website which will offer a full transactional service, store locator, customer...