online marketing news and archive

Online marketing: tips to convert media buzz into bottom line

The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example -- while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra publicity always translate into more sales?...

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Retail

Fashion brands must improve digital marketing as online shopping grows

Consumers are growing more and more accustomed to buying clothes online, so much so that the share of e-commerce sales is set to grow from 20 percent today to 25 percent by 2020, according to a joint study by international marketplace Zalando and consultancy firm Boston Consulting Group (BCG). In this scenario, it is crucial for fashion brands...

Fashion

e-Marketing will stagnate without education

Online marketing is being let down by a lack of education, with e-marketers not being given the backup they need to take advantage of digital technologies, according to research from Coremetrics. 71 per cent of marketers feel that traditional education methods did not prepare them for today's information led organisations, said the survey from...