Otto news and archive

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

FeaturedMember

Business|Interview

Co-leadership at Otto: insights into an innovative leadership model

Management positions are often advertised as full-time roles, which excludes people who work part-time. However, other models are possible, such as co-leadership, where more than one person holds the same management role. At Hamburg-based retailer Otto, Jennifer Halemba and her former colleague Marleen Hinzmann shared the head of recruiting...

Fashion

Madonna's Material Girl range to launch in Europe

Madonna’s clothing line Material Girl has signed a partnership with German shopping group Otto, which owns Freemans and Grattan, to launch the label in the UK and across Europe. The multi-territory deal is an exclusive agreement between MG Icon, the joint venture between Iconix Brand Group and Madonna, and Otto and will see the group sell the...

Fashion

Otto in family hands

Germany's Otto Group announces, that all shares are back in family hands again. The investment company of Otto took over E. Brost & J. Funke GmbH & Co. KG from the other shareholders, and therefore the remaining 25% in Otto (GmbH & Co KG). The Group was founded in 1949 and is nowadays a global trade and services group with about 53,000...