Parlux Ltd news and archive

WeWoreWhat expands into fragrance with Parlux

WeWoreWhat, the fashion brand and blog by Danielle Bernstein, is launching its first fragrance in partnership with global beauty company Parlux. Called 'WeWoreWhat 001,' the luxury scent is inspired by the “luxuries of New York City” as Bernstein looks to capture “the essence of modern elegance and style”. The fragrance has been developed by...

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Parlux fragrances has named Lori Singer as president

Parlux Ltd, which develops fragrances for fashion brands Jason Wu, Pierre Cardin and Kenneth Cole, has appointed former Coty executive Lori Singer as its president, effective immediately. In her new role, Singer will lead the next phase of the company’s growth, through the strategic direction of Parlux, including the development and innovation...

Fashion

Kenneth Cole uses Google Glass for campaign

American fashion and lifestyle designer Kenneth Cole has become the first brand to push marketing boundaries by launching a campaign optimised for Google Glass technology. The Google Glass app is being used as part of Kenneth Cole’s ’21 Days, 21 Deeds’ campaign as part of its ‘Man Up For Mankind Challenge’ to promote its new male fragrance. The...