Per Una news and archive

Marks & Spencer launches rebranded Per Una

Marks & Spencer has relaunched one of its most well-known sub-brands, Per Una, in a refresh that aims to shift customer perceptions of the brand from ‘too frilly’ to ‘stylishly feminine’. It is the first major campaign for Per Una in over five years and comes as part of the British retailer’s initiative to simplify its sub-brand offering in...

Fashion

Per Una designer steps down

George Davies, the designer behind Next and George at Asda, is plotting a new venture just days after announcing that he will step down as chairman of Marks & Spencer's Per Una clothing range at the end of next month. Davies is planning to launch a mid-market fashion brand for men and women over 25, demographic he prefers to dress of over...