Personalization news and archive

6 Takeaways for Retailers to Achieve a Winning Holiday Season

The kick-off for the holiday shopping season has begun, with Black Friday well underway and Cyber Monday just around the corner. As shoppers across the nation get into the festive season and begin the hunt for the perfect gifts for their loved ones, one key message emerges. While it’s not secret that shoppers receive countless marketing...

FashionPress Release

Burlington: Let's get embroidered

From now on Burlington offers embroidery and personalization of the popular Burlington classics Lady and Lord, Queen and King as well as Bonnie and Clyde in their own online shop. The women's and men's styles can be personalized with initials or with a specific motif for additional costs of 5,00€. For the initials, there is a choice of twelve...

Fashion Partner Content

THE FUTURE OF FASHION LIES WITHIN THE INDIVIDUAL

Personalization is here to stay. Personalization is the ultimate form of self-expression and individualized experience. In the fashion industry, consumers want styles as unique as they are. The message to fashion and apparel companies is clear: those who satisfy the market demand will reap big rewards. It’s time to embrace on-demand production...