peter rauch news and archive

Leadership change at Mountain Hardwear: Peter Rauch takes helm

Columbia Sportswear Company has appointed Peter Rauch as the new president of its technical outdoor brand Mountain Hardwear. Rauch currently serves as the general manager of Columbia Brand North America. He will assume the role on September 28, 2026. Rauch brings nearly 20 years of leadership experience across the Columbia family of brands....

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Columbia Sportswear promotes two senior executives

Columbia Sportswear Company has appointed Jim Swanson as the company's Senior Vice President and Chief Financial Officer and Peter Rauchas the company's Senior Vice President and Chief Transformation Officer. "I am excited to share the appointment of these two new leaders as we continue to organize around the new operating model we announced...