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Business|Interview

How Pink Palm Puff's CEO Lily Balaisis is growing the brand beyond its TikTok audience

Lily Balaisis founded Pink Palm Puff in 2023, at 15, from the Toronto suburbs, and built it into a brand with three million social followers, a Pottery Barn Teen collaboration, and pop-up queues in two US cities. At 18, she is mapping what comes after the hoodie. Balaisis first showed her entrepreneurial side at 11, when she started selling...

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