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Retail |INTERVIEW Featured

Pomelo Fashion Co-Founder Casey Liang on building a ‘truly’ omnichannel strategy

“On-trend, online, on-the-go”. That’s how Thai fast fashion company Pomelo Fashion defines itself. With weekly new arrivals, the company launched in 2013 by David Jou and Casey Liang bets on a “truly” omnichannel strategy to stand out from competitors like Asos and Zalora. In addition to selling clothes online via a webshop and an app, offering...