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India’s Myntra acquires omnichannel marketplace Pretr Online Services

Flipkart-owned fashion retailer Myntra has acquired omnichannel fashion marketplace Pretr Online Services Pvt. Ltd for an undisclosed amount. Myntra’s CEO Ananth Narayanan confirmed the deal in an interview with local media. “The one big investment that we’ve done, and which is paying off well is omnichannel. We just bought Pretr, which we are...