Rakuten Marketing news and archive

Fifth of UK luxury fashion marketers focusing on Chinese New Year campaigns

As Chinese New Year approaches - this year it falls on 25 January - 22 percent of luxury fashion marketers in the UK are capitalising on the event by launching specific Lunar New Year campaigns, according to new research. In the last two years, there has been a 35 percent increase in UK campaigns targeted at international shoppers - with the...

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Business

EU fashion firms eye international expansion in 2020 despite Brexit cloud

Despite the backdrop of a looming Brexit, 53 percent of marketers across Europe have made expanding into new markets their top priority for 2020, new research reveals. An international study by Rakuten Marketing - which commissioned among 610 brand marketers in the UK, France and Germany from the luxury fashion, mainstream fashion, retail,...

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Business

DTC brands should focus on eco-values and clearer advertisement, says report

Environmentally-conscious values are key for direct-to-consumer (DTC) brands to engage consumers - but many aren't advertising their efforts clearly enough, a new study suggests. New research by Rakuten Marketing found that one in four consumers across Europe are demanding sustainable values when choosing to buy from DTC brands. In Germany, 34...

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Retail

British premium shoppers not deterred by Brexit rises

Post-Brexit price rises will not deter British consumers from buying premium brands, according to new findings from the Centre for Retail Research and Rakuten Marketing. The research reveals that 61 percent of shoppers said that they will not be discouraged from purchasing premium items if prices rise by up to 10 percent following the triggering...

Retail

UK shoppers prioritise buying British

Over half of UK consumers prioritise buying British, according to new research from Rakuten Marketing, showing that ‘Brand Britain’ is powerful in driving consumer interest. The Brand Confidence Report noted that consumers want to buy British and that brands need to make it clear that they are ‘made in the UK’ in order to gain loyalty from this...

Fashion

Digital power channels influencing online retail sales in 2014

UK luxury shoppers are heavily influenced by content based sites, whilst fashion consumers are still being won over by discounts and rewards, according to the latest infographic released by Rakuten Marketing. Data compiled by the online service company revealed the top consumer influences for the sales of over 400 retail brands across the...