Retviews news and archive

Is the sneaker trend running out of steam?

When the New York-based footwear company Common Projects launched their minimalist white sneaker, the Achilles, in 2004, there was little to forecast the brand would soon exceed 10 million dollars in annual sales and inspire countless imitations. With a branding signature of gold digits printed across the heel portion of the shoe’s upper, the...

Fashion Partner Content

Spring Summer 2022 : Is your brand ready for the post-pandemic reboot? The Occasionwear Comeback

Key takeaways • Fewer lockdown normcore styles: high heels and occasionwear are increasing in leader’s brands assortment • Leading brands are adapting to the consumers needs for dopamine dressing by increasing the number of slip dresses, cutouts and the use of bold colors As calendars are finally being filled up by social events after lockdown...

BusinessPartner Content

Nike vs. Adidas : Are Performance Shoes More Expensive than Lifestyle ones?

In the activewear space, the fierce battle Nike vs. Adidas is on everyone’s lips. On the one side, the American giant Nike and, on the other side, historic German brand Adidas combined generate more than 35% of the activewear industry’s total revenue. Vanguards in the activewear arena, the two companies’ contributions to the forecasted $547 bn...