sales fatigue news and archive

UK shoppers see sales fatigue

After a month of promotions, discounting, advertising and Christmas consumerism, the UK's shoppers may be seeing signs of sales fatigue. A million fewer shoppers turned out on Boxing Day compared to last year as Britain began to tire of heavy promotions it has seen since November. Around seven million shoppers hit our high streets, shopping...

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Black Friday backlash may be on the cards for UK retailers

As Black Friday and Cyber Monday become a fixation on the seasonal shopping calendar, more and more UK retailers jump on the promotional bandwagon in an attempt to win over pre-Christmas shoppers. But the ongoing use of blanket discounting may lead to a promotional backlash, warn industry insiders, which could affect retailers margins and brand...