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Brands need to create ‘retail theatres’ to appeal to younger shoppers
Retailers need to find new ways to connect with young consumers’ online and offline, by enhancing the in-store experience to avoid missing out on bricks-and-mortar sales, according to a new report by Samsung. Entitled, ‘Future Shoppers’, the report examines the retail experiences of 16-24 year olds to further understand the purchasing decisions...
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