Sandra Choi news and archive

Jimmy Choo unveils Pretty Guardian Sailor Moon collection

Jimmy Choo has unveiled a capsule collection in collaboration with Pretty Guardian Sailor Moon in celebration of the Japanese anime series 30th anniversary. Sandra Choi, creative director of Jimmy Choo, has worked with Naoko Takeuchi, creator of Pretty Guardian Sailor Moon, on the collection that champions “bold individuality, zeitgeist-defining...

Fashion

Claridge's unveils 2022 designer Christmas tree

Iconic London hotel Claridge’s have unveiled its 2022 Christmas tree designed by Sandra Choi for Jimmy Choo. Named ‘The Diamond,’ the sculptural Christmas tree takes inspiration from the designer’s fascination with the jewel and her dream of stepping inside one. The tree took more than 350 hours to construct and has been crafted from 69...

Design

Jimmy Choo co-creative director departs

Designer footwear label Jimmy Choo has confirmed the departure of co-creative director Simon Holloway and has named Sandra Choi as its sole creative director. Since November 2011, the pair has worked together as co-creative directors after the departure of Jimmy Choo co-founder Tamara Mellon; however, Holloway has decided to leave to ‘pursue...