SEEK and BRIGHT news and archive

PREMIUM, SEEK and BRIGHT present the new trend Outdoor Styles

Following on from the Athleisure mega-trend, which PREMIUM established as a new segment back in summer 2015, fashion for Fall/Winter 2017/18 will take on a sportier dynamic. Performance and function are on the agenda of numerous brands with roots in outdoor sports. The new highlight collections will be on show in January at PREMIUM, SEEK and...