Seek No Further news and archive

Seek No Further

Fruit of the Loom has unveiled its new, trendier, premium label Seek No Further with a pop-up shop in London. Situated in a gallery space in Shoreditch, the 226 square foot pop-up boutique will remain open until July 6 and houses the entire debut Spring/Summer 2014 collection. Designed by Dorothée Loermann, formerly at cult Parisian brand...

Fashion

Fruit of the Loom launches premium brand

Fashion brand Fruit of the Loom, known for its sportswear cotton pieces, is launching a premium brand, Seek No Further in March. Designed by Dorothée Loermann, formerly at cult Parisian brand Surface to Air, the label is described as “grown up” with a “sophisticated edge” and will offer contemporary wardrobe staples for men and women including...