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Design

Topshop uses mobile and social platforms to push into China

Arcadia's Topshop has joined forces with ShangPin, China's first online multi-brandfashion retailer, to host a mobile experience known as 'The Mobile Adventure', in honor of the brand's official launch on ShangPin.com. “Today’s young Chinese consumers have an appetite for luxury,” explained David Zhao, CEO of ShangPin. “This new generation of...

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Fashion

CFDA partners with Chinese retailer

The Council of Fashion Designers of America has announced that it is partnering with Chinese online retailer Shangpin.com, to help American designers develop their businesses in China. The deal marks the CFDA’s first partnership in China, and will see Shangpin supporting CFDA designers in developing their businesses in China through marketing...

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