Social Networking news and archive

Twitter launches e-commerce 'buy it now' button

Social networking and micro-blogger platform Twitter is venturing into e-commerce and will unveil a new 'buy' option that will appear alongside a brand's tweet. This will allow its users to click and buy directly from a tweet. Burberry one of select partners during tests Tests with a "small percentage of US users" and a limited number of...

Fashion

Instagram tool can boost fashion's social networking

Consumer brands not taking advantage of social networking tool Instagram are potentially missing the chance to reach new customers in an exciting way, says search agency Punch Communications. Instagram launched in 2010, and in the space of two years the free photo sharing programme has gained more than 30 million members who have uploaded more...

Fashion

Social Networking leads to brand buys

A new study released by global interactive marketing provider ExactTarget found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand. Based on more than 1,404 consumer interviews and surveys, The Social Profile UK research report is the latest in...

Design

Urban Outfitters expands social networking campaign

Urban Outfitters saw a 148% increase in the number of fans it has on Facebook in September, according to the latest UK Facebook Commerce Index. The index compiled by ChannelAdvisor found that the fashion retailer added 490,579 fans during the month, taking its total to 822,223 and moving it from ninth place to fifth in the UK FCI. The fashion...

Fashion

Social networking: the new retailing?

The KPMG/Synovate Retail Think Tank’s latest research discussed the internet and concluded it now forms an integral part of UK retailing. Although still a relatively small part of the whole retail market – somewhere between six and eight percent of the total – online is now about much so more than transactions. Taking into consideration 10...