Sport Direct news and archive

Sports Direct launches Equal Play initiative for women in sport

Sports Direct is committing to ‘equal play’ as it aims to spearhead a new era for women in sports. The initiative has been informed by a new report by Sports Direct charity partner Women in Sport, which calls for immediate action to address the challenges facing female athletes at all levels. Beckie Stanion, chief marketing officer at Sports...

Business

Mike Ashley outbid in the race for Debenhams Ireland

London - Billionaire Mike Ashley is said to have have been outbid in the race for Debenhams Ireland, as Debenhams Group is believed to be the preferred bidder to acquire its Irish business out of examinership. Ashley, who is said to have been the only other "serious contender" for the business, owns a 10.5 percent stake in the Debenhams Group....

Fashion

Sports Direct performance improves

Sports fashion retailer Sports Direct has revealed that its sales performance has improved at the expense of margins. In its Interim Management Statement on 18 February 2009, the Company, whilst commenting on the challenges in the retail market and across the economy as a whole, announced that the Board remained comfortable with the full year...