Starter news and archive

Starter partners with Pull and Bear

Starter has collaborated with Pull and Bear in celebration of the sport brand’s 50 year anniversary. The two brands have teamed up to create the Starter x Pull and Bear Autumn/Winter ‘21 capsule collection, combining streetwear with athleisure. A collection has a two tone theme, shown with a two tone denim jacket, a patchwork shirt and an...

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Business

Iconix Brand Group Q3 revenues decline, swings to loss

Iconix Brand Group for the third quarter ended September 30, 2019 reported revenue of 35.5 million dollars, a 23 percent, as a result of the transition of its Danskin and Mossimo direct to retail licenses in the women’s segment and the effect of the Sears bankruptcy on Joe Boxer and Bongo brands in women’s and the Cannon brand in home. The...

Fashion

American athletic brand launches into Europe

Starter, the premium American athletic brand established in 1971, is launching across Europe with licensee Iconix Europe, a joint venture between the US-based Iconix Group and The Licensing Company. Known as the trusted athletic brand with over 35 years of heritage, Starter’s brand equity has been built over the past three decades through its...