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State of the in-store experience news and archive


Digitisation continues to reinvent the in-store experience

The State of the In-Store Experience 2021 report has been released, and found that 48 percent of shoppers still prefer to shop in-store. In an article, CEO of Raydiant, Bobby Marhmat, outlined what brick-and-mortar stores can introduce in order to outpace their online competitors. When all other factors are equal, the physical shopping...

27 Dec 2021