Storytelling news and archive

AI in fashion: How Playar uses XR and AI for immersive experiences and storyliving

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. For the ‘AI in Fashion’ series, FashionUnited speaks with Justin-Caine Cavanas, XR and AI lead at Playar, a company specialising in immersive experiences. 1. Who are you and what do you do? I am...

Member

Podcast

How to communicate your brand through storytelling?

Co-founders of content and communications agency Sonder & Tell, Kate Hamilton and Emily Ames, tell us all about their job. From how they created their agency, their own experiences and how they got to work with their current clients. They are revealing powerful tips on how to do content marketing right using storytelling, using a writer to craft...

FeaturedMember

Fashion

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...

Fashion

Could storytelling help retailers stave off discounts?

OPINION_The Christmas trading period has always been a make or break time for apparel retailers, presenting a natural case for pulling out all the stops when it comes to their holiday marketing campaigns. While this has traditionally been a call for television spots featuring picture perfect families and festive jingles, it is evident that the...