TaylorMade news and archive

Adidas follows Nike’s swing and sells its golf brand for 425 million dollars

Plummeting interest in the sport, lack of superstars to add luck lustre to brand sponsorships and a still reluctant to indulge consumer seem to be the main reasons for Adidas to follow rival’s Nike’s example and divest from the golf apparel niche. On Thursday, the Germany-based company announced it’s selling its golf equipment and clothing...

Business

Adidas Group seeks to shed golf brands

London - German sportswear group Adidas is seeking to shed the bulk its golf brands, which have been struggling as of late, in order to focus on further developing its core apparel and footwear sectors. In an announcement published on Wednesday, Adidas revealed that following an "analysis for the future options" of its golf business, it intends...

Business|ANALYSIS Featured

Is Adidas losing its swing? Golf business obscures group’s FY16 outlook

The athletic apparel group released its full-year 2015 results and 2016 outlook earlier this week. The German sportswear giant happily shared its full-year 2015 figures: net income at the Adidas Group grew 29 percent year-on-year. The group - which includes Adidas, Reebok, and TaylorMade brands - has enjoyed strong global sales rise for Adidas...