Technology news and archive

Student design competition takes leather from the Real World to the Virtual Realm

The Real Leather. Stay Different. International Student Design Competition has collaborated with the Institute of Digital Fashion (IoDF) to introduce a digital wearable experience for the winning design, 'WHIM.' Partnering with Snapchat, the augmented reality (AR) try-on allows users to engage with the design, blending the rich history of...

Fashion Featured

Global superpowers commit to AI safety regulations

The United Kingdom this week played host to the inaugural International AI Safety Summit, bringing together 28 nations, including global superpowers like the United States, China, and the European Union, in a united effort to address the potentially "catastrophic" risks associated with the rapid advancement of artificial intelligence. British...

Fashion Featured

Phoebe Philo drops first collection online

Phoebe Philo unveiled the first drop of her new collection on the brand's e-commerce site on Monday. The British designer, whose collections spoke of quiet luxury long before it became a fashion byword, first announced the launch of her namesake label in July 2021. Last month, a newsletter to subscribers revealed initial campaign images and the...

Fashion Featured

Paul & Shark claims new website uses less energy to display pages

Websites, once deemed innocuous, have emerged as surprising sources of energy consumption and CO2 emissions. Italian fashion brand Paul & Shark haven introduced a more environmentally friendly iteration of its online store, utilising innovative techniques to reduce its CO2e equivalent emissions by 21 percent, despite a 20 percent surge in...

Business

Shopify and WPP join forces to help brands scale

Global marketing and communications company WPP has unveiled a strategic partnership with e-commerce giant Shopify to harness the power of its platform for enterprise clients. The collaboration aims to co-develop products, combining WPP's vast network of over 13,500 commerce experts with Shopify's platform to assist ambitious brands in achieving...

Fashion Featured

Fashion tech is front row at Jenn Lee's LFW phygital presentation

Acer, in partnership with Portal: M, a Taiwanese digital fashion startup, has announced an innovative collaboration with renowned designer Jenn Lee. The collaboration brings the fashion collection for London Fashion Week into the digital realm, highlighting the transformative potential of the metaverse in the fashion industry. By integrating...

Fashion

A new AI tool enables personalised experiences in made-to-measure

3DLook, a leader in AI-driven body scanning and virtual try-on solutions, has introduced Mobile Tailor 2.0, a user-friendly SaaS product allowing businesses to digitally measure customers' bodies for personalised experiences. The solution stands out by avoiding complex integrations or app downloads, as brands and businesses can rapidly deploy it...

Business

How Pixyle.ai's AI-Powered Tagging Services are Enhancing Efficiency at Esprit

Fashion and how we shop online has rapidly changed over the last decade. As the competitive landscape intensifies, fashion retailers must grapple with the complexities of creating a frictionless wholesale e-commerce experience for buyers. Balancing user-friendly interfaces with real-time inventory management and personalised buyer journeys...

Fashion

AI could revolutionise customer engagement for brands and retailers

Data from the 2023 State of Digital Customer Experience Report by Verint show consumer expectations for effective digital engagement with businesses have risen significantly. Over the past year, 77 percent of businesses have noticed an increase of more than 10 percent in consumer expectations for digital engagement. Among US consumers aged 18 to...

Fashion

3DSOUL School of Digital Arts, Valencian Association of Footwear Entrepreneurs sign collaboration agreement

The Valencian Association of Footwear Entrepreneurs (Avecal) in the Valencia region (Spain) and the 3DSOUL School of Digital Arts in Alicante have signed a collaboration agreement with the aim of promoting the use and knowledge of 3D digital design among footwear professionals and attracting young talent to this industry. The agreement, which...

Fashion

After a bumper launch, Threads loses half its users

Users and businesses were quick to sign up to Meta’s much-hyped Twitter-esque platform, but in a call to employees CEO Mark Zuckerberg acknowledged half of its 100 million signups may have already left. Teething issues such as which content is displayed and limited functionalities, have been ardent criticisms of its users. Mr Zuckerberg said the...

Retail

Shopify launches first AI-powered commerce assistant

E-commerce provider Shopify has announced a wide array of updates in its Summer '23 Edition, with AI at its core. In a statement the company said the primary focus of these updates is to empower merchants with heightened productivity, creativity, and capabilities, marking the dawn of a new era in commerce. Among the highlights of the Summer '23...