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Retail

Australian multi-brand store to open in London

The Dayrooms, a new multi-brand concept store stocking Australian womenswear brands such as Thurley, Finders Keepers, Seafolly, and Salt is set to open in London’s Notting Hill this month. Founded by London-based friends Aytan Mehdiyeva and Zumrud Mammadova, The Dayrooms has signed a lease on a 1,200 square foot store at 237 Westbourne Grove,...

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