the ishu news and archive

ISHU launches #AnonymousSeason1 and Jay Z collaboration

London - The ISHU, best know for its anti-paparazzi scarf - aka the modern day cloak of invisibility - has launched its debut activewear clothing collection dubbed #AnonymousSeason1 in collaboration with Jay Z. Created by Saif Siddiqui, founder of Access All Brands, the brand's first collection of active wear #AnonymousSeason1 consists of...

Fashion |INTERVIEW Featured

The ultimate scarf of invisibility: The ISHU

The days of worrying if that certain ill-snapped drunk photo will end up on Instagram or Facebook are over, thanks to the arrival of the ISHU scarf, otherwise known as ‘the modern day invisibility cloak.’ An impressive six years in the making, this scarf is the world's first specially developed fashion item that disrupts flash photography...