TikTok Shop news and archive

John Lewis integrates AI-powered shopping and TikTok Shop

UK retailer John Lewis is making a significant investment in artificial intelligence-powered shopping, aiming to be one of the first businesses in the UK to fully integrate the technology. The initiative will allow products from the John Lewis Partnership to be served to customers seeking inspiration on platforms such as Google Gemini and...

Business

Authentic Brands Group to accelerate TikTok Shop selling

Authentic Brands Group, the global brand development and licensing platform, which includes brands such as Reebok, Champion, Quiksilver, Juicy Couture and Forever 21, has tapped Pattern Group Inc. to accelerate its marketplace growth across TikTok Shop. Pattern Group accelerates brands on global e-commerce marketplaces, leveraging proprietary...

Retail

TikTok Shop records its highest sales day in the UK for Black Friday

On Black Friday, November 28, TikTok Shop sold 27 items every second and recorded its highest sales on the platform in the UK to date, surpassing last year’s record-breaking performance by 50 percent across the full Black Friday/Cyber Monday period, from Friday, November 21, to Monday, December 1. The peak of the activity was Black Friday...

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Business

TikTok shop joins Lectra's e-commerce platform, Neteven

TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...

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Business

TikTok Shop launches '£1 Million Club' to grow brands on platform

Social commerce marketplace TikTok Shop has launched a new initiative in the UK to help new businesses “thrive” and hit 1 million pounds in revenue on the platform. The '£1 Million Club,' aims to help new merchants grow on the social media platform through a series of special incentives and support at no extra cost for new sellers onboarded from...

Retail

Zara to expand live shopping broadcasts to the US, UK and Europe

Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...

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Retail

TikTok Shop launches new 'Preowned Luxury' category in the UK

TikTok Shop, the social commerce marketplace from the social media platform, has expanded its ‘Preowned Luxury’ category to the UK market. Announced on April 22, Earth Day, the development sees TikTok expand its luxury category to consumers across the pond, as it goes head to head with luxury secondhand marketplaces such as The RealReal,...

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Fashion |Interview

Behind Entrupy, official AI authenticator for luxury handbags on TikTok Shop

Following on the heels of the launch of the TikTok Shop in the US, Entrupy, an AI-powered luxury authenticator, has partnered with the social media giant as an official authentication provider of pre-owned luxury handbags on the platform. Founded in 2012, Entrupy’s aim is to protect businesses, consumers and borders from transacting in...

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Business

TikTok Shop launches fulfilment service in the UK

TikTok Shop, which enables brands to showcase and sell products via the social media platform, has launched a new logistic service for UK merchants, where it stores, picks, packs, and then ships their products. The ‘Fulfilled by TikTok’ service is designed to make it easier for merchants using TikTok Shop in the UK to sell on the platform,...