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The wearables lab: How fashion+technology will change the consumer-brand relationship

Wearables are not for Lady Gaga anymore. Fashion items that incorporate LEDs, GPS, ibeacons, emotional sensors are hitting the market each day. But how will this impact labels, physical stores, as well as the consumer of the future? These are just a few of the questions asked by TrueStart. "I read a source yesterday that said one in three people...

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