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Have you been to Gucci Town? Fashion brands are setting up permanent social spaces in the metaverse

Brands are flocking to the metaverse, staking their Web3 presence for what is hopefully the inevitable: when the masses begin to adopt digital’s new frontier and start spending their time and money in alternate universes. Gucci last week unveiled the curtains to Gucci Town, a virtual piazza in Roblox’s landscape. Powered by Vault, Gucci’s...

13 Jun 2022