Visvim news and archive

Megatrend: Consumer Lifestyle Shift to Urban Outdoorsmen

Of the many trends accelerated by the COVID-19 pandemic in the US and Europe, the sharp increase in city-dwellers seeking outdoor experiences presents a notable opportunity for brands. As urban and outdoor lifestyles coalesce, young urban consumers now seek to integrate a growing interest in outdoor activities with their city lifestyles for a...

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Peacocking: the highlight of Pitti Uomo

The guest designers at the 90th outing of Pitti Uomo are undoubtedly what make the Florentine trade show one of the leading events on the menswear calendar. But so too are the peacocks who flock to see them. This season saw a hybrid of celebrated creatives from all over the world come together, including Japanese luxury streetwear brand Visvim,...

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Visvim to stage runway show at Pitti Uomo

Despite his elusive nature, Nakamura thought it was time the rest of the world finally got to really experience his designs. During Pitti Uomo, the 45-year-old businessman and designer will be staging the brand's first ever runway show. The collection will include both his men's and women's spring/summer 2017 lines. Hiromi Nakamura, the chief...

Fashion Featured

Japan's love for classic Americana sparks fashion boom

A 47-year-old Iowa-raised designer might seem like an unlikely candidate for overnight success in Japan, but the country's long-running love affair with classic American style has turned Todd Snyder into a fashion heavyweight. Japan's fondness for American fashion has seen Snyder open three stores in the country in less than two years, and...