VMBeacon news and archive

House of Fraser, Bentalls and Hawes & Curtis roll out beacon-enabled mannequins

British department store groups House of Fraser and Bentalls, along withshirtmaker Hawes & Curtis are among the first retailers to introduce beacon-enabled mannequins to their store windows. House of Fraser has introduced the mannequins to its click and collect store in Aberdeen, where customers are able to view its product ranges, collect their...

Fashion

High-tech mannequins 'talk' to shoppers via mobile app

First there was smart mannequins who could 'watch' shoppers shopping. Now, London-based technological start-up Iconeme, has created mannequins who are able to communicate with customers through their mobile phones and 'tell' them about what they are wearing. Iconeme Ltd., founded last year November by Jonathan Berlin and Adrian Coe, launched...