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The hidden costs of our purchases: True Pricing and the road to fairer price

You go to the store for a carton of milk or, if we focus on our industry, a new item of clothing. You pay the market or retail price based on what it costs to produce and sell that item. But did you know that you don't always pay the "true price"? Manufacturers and companies don't usually pass on all the costs to the end consumer. Just think...