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VSCO Girl Starter Pack - What retailers should stock

For 2019, the basic girl has taken on a new personality. She's meme-able and environmentally aware with disposable income to spend on mid-market brands. Enter Gen Z's latest champion: the VSCO girl. What's a VSCO Girl? A term that was coined back in 2009, the teen girl once stereotypically clutched a pumpkin spiced latte in Ugg boots, but is now...