vulcabras s.a. news and archive

Adidas takes control of Reebok distribution rights

Adidas Group has confirmed that it will take back full control of the Reebok distribution rights in Brazil and Argentina, after coming to a deal with Vulcabrás S.A., who have been distributing the brand in the region since 1992. Effective January 1, 2016, Adidas will hold the exclusive distribution rights for Reebok products in Brazil and...