• Home
  • Tags
  • Wall Street Journal

Wall Street Journal news and archive


Brands and retailers are turning to AI to turn searches into sales

With shoppers spending more time online than in physical stores many brands are leveraging data to convert searches into sales. According to Dow Jones, online stores are supercharging search-and-recommendation engines by feeding data into sophisticated algorithms, building predictive models with a level of accuracy unimaginable just a few years...