wasserman news and archive

The past, present and future of the Super Bowl’s multi-million dollar ads

The final line up for the Super Bowl LVIII has been decided. The Kansas City Chiefs and San Francisco 49ers are preparing to face off. For some, this is a cause for celebration – for fans of both the teams and for Taylor Swift, the billionaire Chiefs guest that has become a regular fixture at recent games. For others, while we patiently await...

Retail

Oxford Street looking to boost global credentials

New West End Company, the business improvement district behind Oxford Street and Bond Street, is looking to reposition the London shopping streets as a globally unrivalled shopping destinations, following the appointment of a global marketing and representation agency Wasserman to manage all sponsorship opportunities and commercial partnerships....