We Wear Culture news and archive

Google's "We Wear Culture": 3000 years of world fashion

When Google starts a new project, it usually creates a ripple effect - whether it's e-mail, news, street view and more. Now the California tech giant has embraced the world of fashion with a new platform titled "We Wear Culture" to showcase the best of what the tech world has to offer to create an impressive archive of around 30,000 fashion...

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Victoria and Albert Museum collaborates with Google

The Victoria and Albert Museum (V&A) in London is collaborating with Google as part of its ‘We Wear Culture’ project to unlock its fashion collections online with a new virtual experience. The V&A is joining more than 180 cultural institutes around the world from the Metropolitan Museum of Art to the Palace of Versailles to create the largest...