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Mamas and Papas target millennials with new store concept

Children’s and maternity retailer Mamas and Papas has opened a specially designed concept store in London’s Westfield White City that it hopes will inspire and attract “tech-savvy, experience-driven” 28-35-year-old millennials, as part of its strategy to turn around the business. Designed by creative agency Dalziel and Pow, the 5,005 square foot...