westfield white city news and archive

Mamas and Papas target millennials with new store concept

Children’s and maternity retailer Mamas and Papas has opened a specially designed concept store in London’s Westfield White City that it hopes will inspire and attract “tech-savvy, experience-driven” 28-35-year-old millennials, as part of its strategy to turn around the business. Designed by creative agency Dalziel and Pow, the 5,005 square foot...

Retail

Ted Baker introduces beacon technology

Fashion retailer Ted Baker has introduced beacon technology in its Westfield White City store, which allows mannequins to communicate with customers via their smartphones. Using Iconeme technology, customers can access details on the clothing and accessories on display, such as price and links to purchase the item online or where they are in the...