Wrad news and archive

YooxYGen celebrates 10th anniversary

This May, YooxYGen, the responsible-fashion destination on Yoox, celebrates its 10th anniversary at the forefront of sustainable fashion, and to celebrate it has launched a new sustainable collaboration with Wrad and will launch the debut collection from last year's winner of the YooxYGen award, Marissa Petteruti. The first collaboration to...

Fashion Featured

Green Carpet talent competition names finalists

The Green Carpet talent competition, which challenges emerging designers worldwide to redefine sustainability in fashion, has named its five finalists, including London-based fashion label Teatum Jones. The competition, part of The Green Carpet Fashion Awards, Italia, asked designers to pair ethics with aesthetics by creating a bespoke look...

Fashion Partner Content

Wrad – innovate or dye

When the makers of Wrad found out that fashion is the second-largest environmentally damaging industry in the world they were inspired to try to change this. In 2015 Matteo Ward therefore left the comfort zone of his job with the aim of influencing the status quo and finding a better solution together with Victor Santiago and Silvia Giovanardi....