Retail
John Lewis slips down YouGov BrandIndex ranking
John Lewis and Marks & Spencer’s have both slipped down the rankings in the annual YouGov BrandIndex, which compares BrandIndex Buzz scores for over 850 brands in 32 categories, to reveal the UK brands with the most positive brand noise during the last 12 months. Department store John Lewis, whose Christmas adverts are now “synonymous with the...
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