Puma taps into Manchester’s youth culture with R-City initiative
This summer, German sportswear Puma launches R-City, a seven-month initiative embedded not in global capitals of fashion but in the neighbourhoods of Greater Manchester, from Moss Side to Salford, Fallowfield to Wythenshawe. On the surface, the campaign reads like a millennial-marketing dream: free gym memberships, music masterclasses, youth-led...
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