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YSL re-branding remains confusing
The re-branding exercise of the House of Yves Saint Laurent has not gone without hitches. YSL's pr team are feverishly trying to implement the creative changes made by Hedi Slimane, but the consumer remains confused. So what is it? Saint Laurent Paris, Saint Laurent, YSL, YSL Paris? To clarify, “Paris is only used in the logo and not for the RTW...
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