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First social media crowdsourced jewellery line launches

Jewellery brand Daisy London has used social messaging app Yubl to help design a new line of earrings with YouTube vlogger Roxxsaurus. The London-based jewellery label used Yubl’s unique voting button feature to allow its users to help direct every stage of how the new line of earrings would look. First, the users voted on the shape of each...