Zeeman news and archive

Changemakers in fashion (part 5): Leanne Heuberger, CSR specialist at Zeeman

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode six: Leanne Heuberger, CSR specialist at...

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Fashion

Dutch retailer launches campaign on difference between cheap and expensive sneakers

Why are some sneaker styles so expensive and others so affordable? Zeeman, a discount retailer from the Netherlands, has put together a clever campaign to convince consumers that the price difference doesn’t necessarily reflect a difference in quality. The company has released two sneaker styles: Hybrid Z, priced at 200 euro (approximately 224...