Zeeman news and archive

Zeeman closes 13 Spanish stores after agreement with unions

Dutch textile discounter Zeeman is closing 13 stores in Spain following an agreement with trade unions on a collective redundancy plan (ERE), reports Spanish news outlet Economía Digital. The reorganisation is smaller than initially announced. While 15 stores were previously slated for closure, the branches in Burriana and Cartagena will now...

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Changemakers in fashion (part 5): Leanne Heuberger, CSR specialist at Zeeman

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode six: Leanne Heuberger, CSR specialist at...

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Fashion

Dutch retailer launches campaign on difference between cheap and expensive sneakers

Why are some sneaker styles so expensive and others so affordable? Zeeman, a discount retailer from the Netherlands, has put together a clever campaign to convince consumers that the price difference doesn’t necessarily reflect a difference in quality. The company has released two sneaker styles: Hybrid Z, priced at 200 euro (approximately 224...